How to Find Out What People in your Local Area are Searching for Online and Position Your Business For Profits

Now that we’ve established how valuable it is to get traffic online I wan t to give you an idea of just how often people are searching for your business online. This seams to be a big mystery for many small business owners.

Google is currently the top search engine online. When people want to find something online, a majority of them use Google. Did you know that Google actually keeps track of what people search for? This gives us a HUGE advantage. Google is kind enough to give us free access to their database of searches. You don’t need to guess what people are searching for, you can use this tool to find out exactly what people are looking for. It also gives you an idea of the number of people searching for these terms every month too. It is incredibly powerful.

It is important to understand WHAT people are searching for, so you can make sure that your website appears in the search results.

The flowing video will show you how to use the Google Free Keyword Tool.

I have to warn you, it is incredibly addicting!

You can get to the Google Key Word tool Here

Or you can simply go to Google and type in the search phrase “Key word tool” It’s generally the first listing in the search results.

Once you have the tool simply type in search terms you think you would use if you were looking for your business. In other words think like a customer looking for the type of services you are offering.

If you own a Baltimore salon (or a Philadelphia Salon) or whatever, the Google keyword tool will give you results from the previous month. these results are terms that real people actually used to find business like yours. The keyword tool will also give you some ideas of similar terms people may be using to find you.

This is very useful information for your business. You need to be spearing in the Search engine results page known as SERPs

Not getting listed in the SERPs is like people actually showing up at your business and knocking on your door and you not answering.

 

 

What is Search Engine Optimization and How can It Help Your Business?

One of the most common questions I get in my line of work is “what is SEO, and how can it help my business?”.

Search engine optimization, or SEO as it is commonly called, is the process of “optimizing” your website for the search engines. In other words, it is the process of preparing your website so the search engines rank it well in the search results.

The truth is that everything is being done online these days. Evan the yellow pages are going online. This means that you must not only get your business online but you MUST get your business on the first page of the SERPs for your local Search Engine results.

If you don’t take the time to optimize your website properly the Search Engines will not give you the ranking you need in the local search results and would be customers/clients wont be able to find you. At the same time your website also need to be user friendly and pleasing to your visitors.

Proper SEO incorporates both SEO friendly web pages and attractive web design to pleas bot the search engines and your website visitors

The following video explains exactly how search engine optimization can help your business.

As you can see from the SEO video you have to make sure your website contains the information your visitors are looking for. You also want other websites linking to your web site and other website owners talking about your website.

the truth of the matte is that all Search Engines rank websites using a variety of methods called algorithms. One of the most important algorithms is how popular your website is. the more popular it is the higher the Search Engines will rank it.

A popular website has many other websites linking to it. Think of the web as a popularity contest. To win the positions you want to rank for you need to make your website popular with other websites and have those websites linking back to you using the keyword phrases you want to rank for.

By using proper website design and managing a well thought out linking strategy you can easily rank for the keywords that are most important to your business.

You of course already have a distinct advantage over your competition because your learning about the proper way to optimize your website.